FORMATION OF AN EFFECTIVE STRATEGY FOR MANAGEMENT OF THE INTELLECTUAL POTENTIAL OF THE NATIONAL ECONOMY

The article is devoted to the development of theoretical and applied foundations for the formation of an effective strategy for managing the intellectual potential of the national economy in conditions of dynamic challenges. The study analyzes the role of intellectual resources in ensuring competitiveness and sustainable development of the economy. In the context of global competition and the transition to a knowledge-based economy, intellectual potential is a key factor in economic growth and national security. Insufficient systematic management of intellectual resources, weak integration of science, education and business, and non-adaptation to technological changes determine the relevance of developing strategies for the implementation of intellectual potential. The purpose of the article is to substantiate the principles and mechanisms for forming a strategy for managing intellectual potential, aimed at increasing innovative activity, competitiveness of the national economy and ensuring sustainable development. The research was conducted using a systemic approach, comparative analysis methods, assessment of the state of intellectual capital and literature review. The components of intellectual potential (human capital, scientific and technological, information and communication, institutional and managerial) and factors of their development for Ukraine were analyzed. Intellectual potential was defined as a systemic resource that includes human capital, scientific and technological capabilities, information resources and institutional conditions. The stages of strategy formation were proposed: analysis of the state, definition of goals, development of tools, implementation and monitoring. Recommendations include the creation of innovative infrastructure, modernization of education, stable financing of science and international cooperation. Further research should focus on the development of models for monitoring intellectual capital, adaptation of strategies to regional specifics and institutional instability, as well as on improving mechanisms for integrating science, education and business to strengthen the innovation ecosystem.