Strategies for Elderly-Friendly Adaptation of E-Commerce Platforms from the Perspective of Bridging the Digital Divide

随着互联网、大数据、人工智能等信息技术的快速发展，电商平台已成为人们日常生活中不可或缺的一部分。然而，老年人在使用电商平台时却面临诸多障碍，导致数字鸿沟问题日益凸显。本文深入剖析老年人在电商平台使用中的数字鸿沟现象，并探讨电商平台适老化改造策略，旨在为提升老年人电商平台使用体验提供有益参考，促进数字社会的包容与和谐，让老年人在数字化浪潮中也能享受到便捷、高效的电商服务。With the rapid development of information technologies such as the Internet, big data, and artificial intelligence, e-commerce platforms have become an integral part of daily life. However, elderly individuals encounter multiple barriers when using these platforms, leading to an increasingly prominent digital divide. This paper conducts an in-depth analysis of the digital divide phenomenon faced by elderly users in e-commerce platforms and explores strategies for age-friendly platform adaptation. The study aims to provide practical insights for improving the e-commerce experience of older adults, fostering inclusivity and harmony in the digital society, and ensuring that elderly individuals can access convenient and efficient e-commerce services in the era of digital transformation.