A Study of Innovation Diffusion Influencing Commodity Dispatch and Scheduling in Social E-Commerce Businesses

随着社交电商的快速发展，供应链管理出现了不少新问题。本文通过宏观介绍多智能体仿真、博弈论等方法，对社交电商供应链中的商品调拨与调度策略展开研究和探讨。通过分析网络结构、消费者行为等要素对创新扩散和供应链决策的影响，并结合案例进行说明。结果表明，合理的商品调拨与调度策略能够显著提升供应链效率，增强企业竞争力。这一成果为社交电商企业在优化供应链运营、制定科学决策方面提供了参考，有助于推动社交电商行业的持续健康发展。同时，本研究丰富了相关领域的理论研究成果，为后续研究奠定了基础。With the rapid development of social e-commerce, there are many new problems in supply chain management. In this paper, through the macro introduction of multi-intelligence body simulation, game theory and other methods, the commodity transfer and scheduling strategy in social e-commerce supply chain is researched and discussed. By analyzing the influence of network structure, consumer behavior and other elements on innovation diffusion and supply chain decision-making, and illustrated with cases. The results show that rational commodity allocation and scheduling strategies can significantly improve supply chain efficiency and enhance enterprise competitiveness. This result provides a reference for social e-commerce enterprises in optimizing supply chain operations and making scientific decisions, which helps to promote the sustainable and healthy development of the social e-commerce industry. At the same time, this study enriches the theoretical research results in related fields and lays a foundation for subsequent research.