Research on the Development Path of E-Commerce for Characteristic Agricultural Products in Shangqiu City

随着互联网技术的飞速发展和电子商务的日益普及，特色农产品电商发展已成为增加农民收入，促进农村经济发展的重要方式。河南省商丘市，作为该省的农业重市，拥有众多独具特色的农产品资源，探索其电子商务的发展道路，对于提高农产品附加值、拓展销售路径、推动乡村全面振兴具有深远的意义。本文旨在分析商丘市特色农产品电商的发展现状，探讨其存在问题，并提出相应的发展提升路径，可以为本地和其他地区的特色农产品电商发展，提供有益的借鉴与参考范例。With the rapid development of Internet technology and the increasing popularity of e-commerce, e-commerce development of specialized agricultural products has become an important way to increase farmers’ income and promote rural economic development. Shangqiu City, Henan Province, as an important agricultural city in this province, has many unique agricultural products resources. Exploring the development path of its e-commerce is of far-reaching significance for improving the added value of agricultural products, expanding sales routes and promoting the overall revitalization of rural areas. The purpose of this paper is to analyze the development status of e-commerce of characteristic agricultural products in Shangqiu, discuss the existing problems and put forward the corresponding development and promotion paths, which can provide useful reference and reference examples for the development of e-commerce characteristic agricultural products in local and other regions.