Exploration of the Online Operation Development Path of the Cultural and Creative Store of Shaanxi History Museum

伴随数字经济蓬勃发展，线上文创市场增长迅猛。陕西历史博物馆文创店凭借丰富文化资源与线上线下融合模式推动文创产业发展，但面临产品供应链短板与激烈线上竞争等挑战。本文深入剖析陕历博文创店的文化资源、发展历程、线上运营模式，揭示其运营问题，并提出针对性解决对策，旨在提升其竞争力，为博物馆文创产业数字化转型提供理论与实践参考，助力文化产业高质量发展。With the vigorous development of the digital economy, the online cultural and creative market has witnessed rapid growth. The cultural and creative store of Shaanxi History Museum promotes the development of the cultural and creative industry by virtue of its rich cultural resources and the online-offline integration model. However, it faces challenges such as product supply chain shortcomings and fierce online competition. This paper deeply analyzes the cultural resources, development history, and online operation model of the cultural and creative store of Shaanxi History Museum, reveals its operational problems, and proposes targeted solutions. The aim is to enhance its competitiveness, provide theoretical and practical references for the digital transformation of the museum cultural and creative industry, and contribute to the high-quality development of the cultural industry.