Research on the Application of Artificial Intelligence in E-Commerce

电子商务作为数字经济的重要组成部分，已成为推动经济增长、促进消费升级、优化产业结构的关键力量，其发展水平直接影响着经济社会的现代化进程。当前，电子商务正经历着前所未有的变革，人工智能技术在这一过程中扮演着至关重要的角色。本文围绕人工智能在电子商务中的应用展开研究，探讨了人工智能技术在电子商务领域的应用方式、应用价值，以及当前面临的数据安全、劳动就业、技术创新等问题，并基于马克思主义关于技术与社会发展的辩证关系，提出了优化人工智能应用的策略建议。As an important part of the digital economy, e-commerce has become a key force in driving economic growth, promoting consumption upgrading, and optimizing the industrial structure. Its development level directly affects the modernization process of the economic society. Currently, e-commerce is undergoing unprecedented changes, and artificial intelligence technology plays a crucial role in this process. This article conducts research centered around the application of artificial intelligence in e-commerce, explores the application methods and values of artificial intelligence technology in the field of e-commerce, as well as the current issues such as data security, labor employment, and technological innovation. Based on Marxism’s dialectical relationship between technology and social development, it puts forward strategic suggestions for optimizing the application of artificial intelligence.