Adoption and Challenges of Cashless Transactions Among Senior Citizens: A Behavioural Study

In the era of rapid digital transformation, the shift towards a cashless economy has emerged as a significant development globally and within India. Government initiatives like 'Digital India' have accelerated the use of digital payment platforms. However, certain demographic segments, particularly senior citizens, face unique challenges in adapting to this paradigm shift. This study critically examines the awareness, perceptions, and behavioural intentions of senior citizens toward cashless transactions within the Calicut region. By employing quantitative research methods and statistical analysis, this research identifies the key factors influencing their adoption of digital payments and the primary barriers impeding their participation. The findings emphasize the influence of digital literacy, security concerns, and perceived economic advantages and challenges associated with cashless transactions. The study offers policy recommendations to enhance digital inclusivity among the elderly and ensure their seamless integration into the evolving cashless ecosystem.