Predictive Factors of Purchase Behaviors on Facebook
Facebook, as a social networking platform, has become a significant marketing tool, serving both as an advertising medium and a sales channel. Considering the diversity in the purchasing behaviors of users, this research aimed to identify patterns th
Authors
- Yezid Alfonso Cancino Gómez (ORCID: https://orcid.org/0000-0002-1961-9052)
- Laima Catherine Alfonso Orjuela (ORCID: https://orcid.org/0000-0001-5079-0686)
- Jairo Jamith Palacios Rozo (ORCID: https://orcid.org/0000-0002-1437-9838)
- Pedro Duque (ORCID: https://orcid.org/0000-0003-4950-8262)
- Lugo Manuel Barbosa Guerrero (ORCID: https://orcid.org/0000-0002-0871-8637)
Publication Details
- Journal
- International Journal of Technology
- Published
- 2025-05-28
- DOI
- https://doi.org/10.14716/ijtech.v16i3.6432
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00