The Main Problems and Countermeasures of Rural E-Commerce in China under the Background of Rural Revitalization

本文以乡村振兴战略为背景，深入探讨了农村电子商务发展所面临的主要问题并提出相应的应对策略。乡村振兴战略为农村电商提供了政策支持、促进基础设施完善等，但农村电商仍面临诸多挑战。针对这些挑战，本文提出了大力发展教育、完善基础设施、规范市场秩序等对策建议，以期为农村电子商务的可持续发展提供参考，助力乡村振兴战略的深入实施，推动农业农村现代化。This article, against the backdrop of the Rural Revitalization Strategy, delves into the main issues faced by rural e-commerce development and proposes corresponding strategies to address them. The Rural Revitalization Strategy provides policy support for rural e-commerce and promotes infrastructure improvements, yet rural e-commerce still encounters numerous challenges. In response to these challenges, this article suggests vigorously developing education, improving infrastructure, and standardizing market order as countermeasures. These suggestions aim to provide a reference for the sustainable development of rural e-commerce, facilitate the in-depth implementation of the Rural Revitalization Strategy, and promote the modernization of agriculture and rural areas.