MATRIX ANALYSIS OF THE ACTIVITIES OF TZOV “SPACEX” IN THE PERIOD 2020–2024

In the context of ongoing economic volatility and increasing market competition, comprehensive financial evaluation of small and medium-sized enterprises (SMEs) is critically important. This article presents a matrix analysis of LLC "SPACEX" for the period 2020–2024, using structured comparison of key financial indicators. The methodology combines quantitative tools (growth rates, asset-to-liability ratios) with qualitative assessment of strategic positioning within the industry. Analysis of revenue, profit, assets, liabilities, and equity revealed a cyclical financial trajectory – from steady development in 2020–2022 to a dramatic spike in 2023, followed by a notable decline in 2024. The matrix approach enabled the identification of internal imbalances, including a reduction in human capital and volatility in profitability. Stakeholder mapping was conducted to determine interaction priorities with key interest groups. The study proposes four potential future development scenarios (optimistic, baseline, pessimistic, and innovation-driven), supported by trend-based forecasting. A practical strategic roadmap for 2025–2027 is introduced, aiming at financial stabilization and a return to sustainable growth. The article may be useful for decision-makers, financial planners, and educators in fields such as financial management and crisis strategy.