AGRITECH-SYSTEM AS A PARADIGM FOR IMPLEMENTING SMART TECHNOLOGIES IN THE AGRICULTURAL SECTOR

The article provides a comprehensive analysis of the AgriTech system as the dominant paradigm for implementing smart technologies in the agricultural sector in the context of the global digital transformation of the economy. In the course of the study, the definition of the concept of “AgriTech” was clarified, its key components were identified, including the Internet of Things, artificial intelligence, robotics, big data, and blockchain. The author reveals the essential features of smart technologies in the context of the AgriTech paradigm, namely: technological intellectualization, sensor and analytical management basis, automation and robotization, digital platformization, system integration of innovations, environmental orientation, mobility, adaptability, scalability and organizational transformation of agribusiness. Based on the analysis, a conceptual model of the AgriTech system is developed, which includes four interrelated functional subsystems: technological and infrastructure, institutional and regulatory, educational and personnel, and economic and investment. The functions and interaction of each of the subsystems in the context of ensuring effective digital transformation of the agricultural sector are characterized. The potential results of the implementation of the proposed model are substantiated, including increasing the productivity and sustainability of agricultural production, reducing resource consumption, reducing the environmental burden, stimulating innovation activity and increasing the competitiveness of national farmers. The author identifies priority areas for the implementation of the conceptual model of the AgriTech system in Ukraine, including the digitalization of small and medium-sized agricultural enterprises, integration of the national system of open agricultural data, creation of pilot AgriTech zones, and harmonization with European environmental and climate strategies. A set of practical measures aimed at the successful implementation of AgriTech solutions in the Ukrainian agricultural sector is proposed.