RESEARCH OF THE ESSENCE AND CONTENT OF NANCIAL SERVICES

Developed financial markets in the economy, as well as increased access to financial services, are essential for the sustainable development of any industry. Due to the developed financial system, financial services become accessible to all segments of society, which has a significant impact on financial development. The purpose of the article is to clarify and systematise the conceptual and methodological aspects of the essential content of financial services. Many studies show that a developed financial market is closely related to the sustainable development of the whole economy as financial markets develop.