THE IMPACT OF MARKETPLACE USER REVIEWS ON SELLER RATINGS
The article discusses the importance of forming a seller rating using such a tool as user reviews. Buyers, leaving comments, have a strong influence on the positive or negative image of the seller in the online environment. The purpose of this study is to identify the main features responsible for consumer trust in the seller. The article analyzes modern research and scientific works, identifies the typology of reviews, and gives recommendations for maintaining a positive competitive reputation.
Authors
- А. В. Анисимов (ORCID: https://orcid.org/0000-0002-1467-2006)
- D.V. VIKHAREV
Publication Details
- Journal
- Economics Theory and Practice
- Published
- 2025-01-01
- DOI
- https://doi.org/10.31429/2224042x_2025_77_72
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00