Investigating Customer Involvement, Customer Engagement Dimensions, and Customer Loyalty in the Smartphone Industry: a Social Exchange Theory Perspective
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Authors
- Ubba Savita (ORCID: https://orcid.org/0000-0003-2823-4485)
- Pinki Rani (ORCID: https://orcid.org/0009-0003-4003-8783)
Publication Details
- Journal
- International Journal of Bibliometrics in Business and Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbbm.2025.10071542
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00