What’s bugging you? A survey of producer perspectives on entomology extension in agriculture in Alberta, Canada

Abstract Recent changes to entomological agricultural extension in Alberta, Canada provide opportunities to evaluate the effectiveness of the system and identify avenues for growth and collaboration among stakeholders. Extension professionals need to understand producer priorities, the effectiveness of extension efforts, and the best modes of communication for efficient information exchange. In this study, we develop, implement, and analyze a scientific survey to understand the priorities, needs, and preferences for entomological and pest management information of agricultural producers in Alberta, Canada. The cost and the loss of chemical control options were identified as the most critical pest management issues facing producers, while extension issues were viewed as less important. In addition to the expected pest control priorities, the survey revealed that producers value and promote the conservation of beneficial insects. Producers trust both traditional and digital communication methods, but the use and trust of resources are not always aligned. Survey results provide insights into potential opportunities to improve extension in Alberta by addressing key pest and extension issues.