From Icons to Identities: Analysing Visual Cultural Elements in Emerging Scripts

The study investigates the integration of visual cultural elements in emerging scripts and the motivations driving their development. With 293 scripts existing for approximately 7000 spoken languages, many Indigenous communities are creating their own scripts to preserve language and culture amidst declining linguistic diversity. By examining ten scripts, including Wancho, Chisoi, Mwangwego, and others, the research identifies four main types of visual cultural elements: common cultural icons and images, influences from traditional art forms, elements from indigenous knowledge systems, and traditional body art forms. The analysis reveals that integrating these elements enhances script acceptance within communities, fostering a stronger connection with users. Furthermore, the study explores five primary motivations for script development: resistance towards dominant groups, unification of marginalised groups, expression of cultural identity, language preservation, and recuperation of literacy. Findings suggest that while visual cultural elements significantly impact script acceptance, the motivations behind script development also provide valuable insights into historical and contemporary trends in global script innovation. The study highlights the importance of incorporating visual cultural elements in script design to ensure cultural continuity and language preservation.