Social Media Use, Influencer Status, and Outdoor Risk-Taking in Australian Adults: Cross-Sectional Survey

Outdoor risk-taking for content creation is associated with influencer status and greater time spent on social media. These findings suggest that policy makers should prioritize regulations addressing risky social media behaviors and hold platforms accountable for promoting harmful content. Social media platforms should implement real-time alerts, pop-up warnings, and geolocated safety information to discourage risky behaviors. Public health practitioners should engage influencers to promote safer content norms and develop targeted injury prevention strategies.