Modeling Group Exercise Members Continuation

This research presents a conceptual model that investigates group exercise program continuation, influenced by membership price, service quality, and group cohesion. A random sample of members from recreation fitness centers completed a group exercise questionnaire (three locations, n= 200). The study measured members’ perceptions of class social cohesion, group exercise service quality, price satisfaction, and continuation. Results show that Price Satisfaction, Group Exercise Service Quality (GXSQ) and Group Integration Task (GI-T) have a direct significant relationship with Intent to Repurchase. GXSQ and Price mediate the relationship of GI-T and Continuation. Price mediating the relationship of GXSQ and intent to repurchase. GI-S does not contribute to the model. The results emphasize the importance of the quality of the program (instructor and operations) and the price point when deciding to repurchase classes. The collective task and how participants perceived satisfaction are influenced by these factors, and a positive experience leads to program continuation.