Combining Visual and Tactile Senses to Design Consumer Packaging for the Elderly: Empirical Evidence From Chinese Elderly

ABSTRACT This study aimed to investigate how sensory factors in the packaging design can meet packaging usage requirements for the elderly. Through semi‐structured face‐to‐face interviews with the elderly, the study used qualitative research to gather detailed experiential data. Three positive functions of combining visual and tactile senses in packaging design were identified by the study: (1) conveying product information, (2) guidance on the package opening method, and (3) facilitating packaging opening. Based on the research results, this study recommends improving the usability and user experience by optimizing the application of multisensory factors in packaging design. This study expands the application of sensory design theory in packaging by emphasizing functional use and provides empirical evidence and case studies to support the development of age‐friendly packaging research.