THE MAIN PROBLEMS AND FACTORS INFLUENCING THE PROCESS OF MANAGERIAL DECISION-MAKING IN THE AGRO-INDUSTRIAL COMPLEX

The purpose of the study is to identify the main problems and factors affecting the management decision–making process in the modern agro-industrial complex (AIC). The research objectives included an analysis of the impact of the external environment, internal resources of enterprises, information support and qualifications of management personnel on the effectiveness of decision-making. As a result of the study, key problems were identified, such as high uncertainty related to natural and climatic factors, lack of information, limited financial resources and a low level of technological development. The practical significance of the research lies in the development of recommendations for improving the management decision-making process in the agro-industrial complex, which will improve the efficiency of enterprises and the competitiveness of the industry as a whole. The results of the study demonstrate the need for an integrated approach to management in the agro-industrial complex, taking into account the specifics of the industry and current developm ent trends.