Collaborative consumption: Forms of sociability grounded in intra-individual compromises between “worlds”

To understand the implications of hybridising economic and social dimensions in peer-to-peer exchanges in collaborative market consumption, the article analyses, through the prism of the “economies of worth” and a theoretical framework of sociability, the intra-individual compromises between buyers’ “worlds” and the particular forms of sociability that emanate from them. The qualitative study, based on 33 individual interviews with buyers using redistribution and/or goods access platforms, characterises the forms of sociability visible in these market social relations between peers and the intra-individual compromises made by the buyers on which they are based. Four intra-personal compromises between the market “world” and another “world” (domestic, industrial, inspiration, “fraternity”), from which eight forms of sociability with different characteristics emerge, are described. Theoretical and managerial implications and avenues for research are finally provided.