Research on the Model of Online Live Streaming Supporting the Development of Rural Tourism in Hainan

With the rapid development of Internet technology, webcast, as a new form of social media, has gradually penetrated into all walks of life, especially in the tourism industry, showing great potential. Hainan, as a famous tropical tourist resort in China, has rich natural resources and unique cultural landscape. As an important part of its rural tourism, it is facing new development opportunities and challenges. This paper aims to discuss how the network broadcast contributes to the development of rural tourism in Hainan, analyze its application status, advantages, existing problems and solution strategies, and put forward a feasible mode of live streaming to help the development of rural tourism in Hainan.