Towards A Sustainable Landscape Management: A Study Of Green Business Practices And Strategies For Enhancing Global Competitiveness On Malaysian Landscape Industry Players

This paper investigates the integration of sustainable landscape management and green business practices within Malaysia’s landscape industry. It aims to address the dual challenge of environmental responsibility and global competitiveness by exploring how industry players can adopt eco-conscious strategies that align with international sustainability standards. A qualitative research approach was employed, incorporating policy content analysis and expert validation involving professionals from public and private sectors. Findings reveal that while awareness of sustainability is high, implementation is hindered by financial constraints, limited technical knowledge, and fragmented policy frameworks. However, businesses that embraced green practices reported improved operational efficiency, market positioning, and brand value. The study proposes a strategic framework for enhancing sustainable competitiveness and highlights the critical role of government policy, incentives, and cross-sector collaboration in driving sustainable transformation. These insights contribute to the advancement of Malaysia’s landscape industry in alignment with global Sustainable Development Goals (SDGs).