On the Issue of Human Value in the Context of Project Activity

Aim. To identify the value, place and role of human in project activities. Methodology. The essence and content of social design are analyzed from the point of view of dialectical and axiological approaches. In order to identify the human value in project activities, methods of analysis and synthesis, deduction and induction were used. The application of the methodology of the system-integrative approach made it possible to consider project activity as an integral process, and the situational approach allowed us to identify the features of motivation for project activities of various categories of its participants. Results. From the standpoint of the axiological approach, a characteristic of social design is given and the influence of human values as the highest value-goals on it is substantiated. It is revealed that the key meanings of project activity are the public benefit and satisfaction of the needs of project participants, which are dialectically interrelated. At the same time, the conditions for the successful implementation of project activities there is harmony between the public benefit of the project and its orientation to the needs and goals of the project participants, as well as the recognition of a person as a value throughout all stages of design. Research implications. The article substantiates the values of human and society as the axiological foundations of project activity and their impact on the process and results of social design at its various stages.