Harnessing Cultural Attractions for Sustainable Development in Mezam Division, North West Region of Cameroon

This article examines cultural attractions in Mezam Division and their potential contributions to sustainable development. Through a comprehensive analysis of the area’s rich cultural heritage, including arts and craft(gastronomy), traditional manifestations (annual festivals), architecture, and natural landscapes, the study explore how these assets can be strategically harnessed to promote economic, social and environmental sustainability. The research made use of a mixed- methods approach including surveys, field observations and in-depth interviews to assess the current status of cultural attractions and their potential role in sustainable development. A stratified purposeful sampling technique was used to select 95 respondents. The findings reveal that Mezam Division is endowed with diverse cultural attractions which offer significant opportunities in fostering sustainable development in the area. However, these potentials remain underutilized to fully address sustainability issues. There is therefore, a need for strategic interventions in order to effectively harness cultural attractions for sustainable development in Mezam Division.