Research on the Reconstruction of Social E-Commerce Model Driven by Campus Community Fission in the Era of Big Data

With the maturity of big data technology and the penetration of social media, the university market has become an essential battleground for social e-commerce. This study focuses on big data under the background of campus community fission of social electricity model reconstruction of driving role, and explores the students KOC (key consumers) cultivation mechanism and curriculum synchronization precision marketing model, combined with 2023 college market social electricity after purchase rate of 42%, far more traditional electricity data support, highlight the potential of community trust economy. This study analyzes the development status, opportunities and challenges of campus social e-commerce, reconstructs the social e-commerce model with fission as the core, provides theoretical support for improving user stickiness and business transformation, aims to provide practical guidance for optimizing the operation strategy of campus social e-commerce and promote the innovation and development of the industry.