Safety Culture in Travel and Tourism within The Eastern Economic Corridor of Thailand

The research investigates the safety culture within Thailand's Eastern Economic Corridor (EEC) travel and tourist sector, emphasizing enhancements in infrastructure, technology, and human resources. The safety culture comprises a collective set of values, practices, and attitudes among governmental entities, travel enterprises, and local communities. The study, derived from interviews and observations, determined that a robust safety culture mitigates travel-related risks, enhances passenger trust, and promotes ecologically sustainable travel practices. Public awareness initiatives, community engagement, and technological incorporation are essential for improving safety measures. Collaboration among stakeholders, such as governmental entities, transportation agencies, tourism organizations, and local communities, is crucial for formulating and implementing robust safety laws. The research indicates that the sustained sustainability of the tourism sector in the EEC relies on establishing a strong safety culture via education, collaboration among stakeholders, and advancements in technology. It underscores the necessity for continual advancement and adaptability to emerging challenges, accentuating the beneficial influence of safety culture on the travel industry.