Research on the Digital Transformation Path of Traditional Retail Enterprises in the Context of New Technologies—A Case Study of Yonghui Superstores

伴随着人工智能和算法的不断发展，各种新技术在各行各业中得到了广泛应用。尤其是网络与移动支付技术的普及，使得传统零售行业在“新业态”下面临着日益严峻的压力，市场份额受到显著蚕食。将传统产业与数字技术相结合，有助于推动商业模式创新，提高企业运营效率。作为零售行业的代表性企业，永辉超市先后进行了两次数字化转型。本文对永辉超市进行SWOT分析，并研究其数字化转型路径，以探讨企业未来可能的发展趋势并提出相应发展建议，期望为其他零售企业的数字化转型提供参考与借鉴。With the continuous development of artificial intelligence and algorithms, various new technologies have been widely applied in all industries. Particularly, the popularization of network and mobile payment technologies has put traditional retail industries under increasingly severe pressure in the face of “new business forms”, with their market shares being significantly eroded. The integration of traditional industries with digital technologies can help promote business model innovation and enhance operational efficiency. As a representative enterprise in the retail industry, Yonghui Superstores has undergone two digital transformations. This paper conducts a SWOT analysis of Yonghui Superstores and studies its digital transformation path to explore possible future development trends and provide corresponding development suggestions, with the aim of offering references and lessons for the digital transformation of other retail enterprises.