Entrepreneurial time–management: evaluation of the effectiveness of online courses

The article presents the results of a comprehensive study of the adaptability of online courses on time – management for entrepreneurship. Based on the analysis of programs of leading Russian educational platforms (Netology, Skillbox, 4brain, etc.), a significant dissonance was revealed between traditional time management methods and the specific needs of entrepreneurs. The research methodology included content analysis, expert interviews (n=15), and a questionnaire survey of entrepreneurs (n=120). It was found that only 30% of courses contain specialized modules on working with business uncertainty, while programs with a practice share of >50%. An integrated model of entrepreneurial time management has been developed, combining: adaptive planning techniques (contextual, rigid – flexible), dynamic prioritization with economic criteria, digital automation tools. The results show that effective programs should include 70% practical content, cases from entrepreneurial practice and modules on energy management. An algorithm for selecting courses based on a 4 – level assessment system (direct applicability, business metrics, resource optimization, strategic value) is proposed.