Research on Value Creation in Enterprise Digital Transformation—A Case Study of Gree Electric Appliances

近年来，数字经济得到飞速发展，已经成为当前市场主要经济形态之一。在市场需求、技术推动和政策引导的多重因素下，数字化转型变革不断加快，家电行业纷纷加入数字化转型的队伍，以此进一步提升企业价值创造能力。本文选用格力电器为研究对象，分析格力电器进行数字化转型的动因以及数字化转型具体措施，同时采用财务指标分析法、经济增加值等方法评估企业价值创造效果。研究发现，数字化转型对格力电器的价值创造能力的提升具有积极作用。最后，将格力电器数字化转型的成功经验进行总结并提供建议，为其他家电企业提供借鉴意义。In recent years, the digital economy has experienced rapid development and has become one of the primary economic forms in the current market. Driven by multiple factors such as market demand, technological advancements, and policy guidance, the pace of digital transformation is accelerating. The home appliance industry is joining the ranks of digital transformation to further enhance their value creation capabilities. This paper selects Gree Electric Appliances as the research object to analyze the motivations behind its digital transformation and the specific measures taken. Additionally, financial indicator analysis and economic value added methods are employed to evaluate the effectiveness of enterprise value creation. The study finds that digital transformation positively impacts the value creation capabilities of Gree Electric Appliances. Finally, the successful experience of Gree Electric Appliances’ digital transformation is summarized and suggestions are provided, offering insights for other home appliance enterprises.