Research on the Path of Social Work Helping E-Commerce Empowering Rural Women’s Development in the Context of “Internet+”

电商已成为激活乡村经济、重构城乡关系的重要引擎，打破了传统农业的产销壁垒，通过数字技术赋能弱势群体，为农村妇女群体开辟了新的发展空间。然而，电商赋能的实践进程中，农村妇女仍面临思想观念保守、数字技能匮乏、基础设施薄弱、家庭负担沉重等多重结构性困境，亟需系统性干预以突破发展瓶颈。本文从社会工作视角出发，基于赋能理论，系统剖析农村电商与农村妇女发展的互动逻辑。在此背景下，社会工作者通过重塑农村妇女的认知、心理增能等赋能个体，通过资源链接以及群体共担责任构建社会支持网络，最后营造良好的社会环境减少电商发展的阻力，为破解农村妇女发展困境、实现乡村包容性增长提供理论参考与行动框架。E-commerce has become an important engine to activate the rural economy and reconfigure the urban-rural relationship, breaking down the barriers of production and marketing in traditional agriculture, empowering the disadvantaged groups through digital technology, and opening up new development space for the rural women’s groups. However, in the practical process of e-commerce empowerment, rural women still face multiple structural dilemmas such as conservative ideological concepts, lack of digital skills, weak infrastructure, heavy family burden, etc., and urgently need systematic interventions to break through the development bottleneck. From the perspective of social work, this paper systematically analyzes the interactive logic between rural e-commerce and rural women’s development based on the perspective of empowerment theory. In this context, social workers can provide theoretical references and action frameworks for cracking the development dilemma of rural women and realizing the inclusive growth of the countryside by reshaping the rural women’s cognition, empowering individuals through psychological empowerment, constructing a social support network through resource linkage and responsibility sharing, and finally creating a good social environment to reduce the resistance of e-commerce development.