Research on the Role of Social Work in Promoting the Development of Agricultural Products E-Commerce—Taking City Y as an Example

当前，农产品物流基础设施建设存在短板，城乡发展的不均衡致使农村经济与交通发展相对滞后，这成为我国农业物流效率偏低以及农产品滞销的关键因素，所以提升我国农业物流效率、推动电商发展迫在眉睫。Y市凭借得天独厚的自然气候条件，产出的农产品不仅产量可观，而且品质优良。然而，由于地处偏远地区，其农产品物流与电商发展的速度较为缓慢。故而，有必要充分发挥社会工作者的作用，凝聚社工力量，当好政策的引领者与倡导者。如此一来，不仅能够促进农产品物流水平的提升，还能强化并推动Y市的助农行动，对农村扶贫工作的开展以及乡村振兴目标的实现意义重大。At present, there are deficiencies in the construction of agricultural product logistics infrastructure. The imbalance between urban and rural development has led to the relatively lagging development of rural economy and transportation. This has become a key factor contributing to the low efficiency of agricultural logistics and the unsalable situation of agricultural products in China. Therefore, it is extremely urgent to improve the efficiency of China’s agricultural logistics and promote the development of e-commerce. City Y, with its unique natural and climatic conditions, produces agricultural products that are not only substantial in quantity but also excellent in quality. However, due to its location in a remote area, the development of agricultural product logistics and e-commerce in this city is relatively slow. Thus, it is necessary to give full play to the role of social workers, gather the strength of social workers, and act as leaders and advocates of policies. In this way, it can not only promote the improvement of the level of agricultural product logistics, but also strengthen and advance the agricultural assistance activities in City Y, which is of great significance for the implementation of rural poverty alleviation work and the realization of the goal of rural revitalization.