Analysing the lack of humanistic care in sports news reporting current situation and strategic insights

This paper analyzes the current state and challenges of sports news reporting in Afghanistan, particularly focusing on the lack of humanistic consideration and the neglect of less popular athletes and teams. Case Studies: Various instances of sports news reporting in Afghanistan and regional countries were examined to identify the underlying issues. Analytical Framework: Based on the Marxist perspective on news, the analysis emphasizes the importance of human emotions and the representation of "vulnerable groups" in media content. To identify the root causes of the lack of humanistic values in Afghan sports news reporting. To reveal the essence of sports spirit and the realities of less celebrated athletes. To enhance the standards of sports journalism in Afghanistan and promote the country's "soft power." Lack of Humanistic Consideration: There is minimal attention given to less popular athletes and teams, with a disregard for their feelings and experiences. Inappropriate Content Selection: Sports news reports often prioritize traffic over fairness, failing to uphold the true spirit of sports. Unprofessional Reporting Styles: The language and content often lack depth, reducing the portrayal of sports spirit to superficial narratives. This study aims to promote humanistic values in sports news reporting and strengthen Afghanistan's international standing.