Accessible Innovation in the Digital Age: Customization and the Development of Cultural and Creative Products at the Capital Museum

The 2022 International Museum Day theme centred around " The Power of museums," emphasizing the capacity for innovation in digitalization and accessibility. It promoted the use of emerging digital technologies within the industry to aid visitors in understanding complex museum concepts, ultimately enhancing museums' accessibility and experience. This article delves into the principle of "accessible innovation" as it investigates the development of customized cultural and creative museum products, utilizing the recent advancements in products development at the Capital Museum as a case study. The Capital Museum builds a digital design platform, allowing more designers and ordinary people to participate in the process of "customizing" a product. This offers new ideas to boost product innovation in the digital era of museum cultural and creative products, providing a reference point for further exploration.