The Generation Logic and Collaborative Governance Reconstruction of the Chaos of Short Video Platforms

短视频平台作为数字时代网络共同体的核心实践场域，其技术架构与主体互动模式重构了传统社会关系网络。在资本增殖与技术理性的双重驱动下，平台生态呈现出内容失序、算法异化与治理规则悬浮等结构性矛盾。本文基于网络共同体的组织特性与行动逻辑，揭示乱象生成的本质是技术权力扩张与公共价值断裂的必然结果。通过解构平台、用户与制度环境的动态博弈关系，提出以“价值重塑–权力制衡–制度调适”为核心的协同治理范式，强调通过算法民主化、主体性激活与韧性规则构建实现平台生态的公共性回归。研究为突破传统治理的单一技术路径依赖提供了理论创新，对数字社会治理体系构建具有现实意义。As the core practice field of the network community in the digital era, the technical architecture and subject interaction mode of the short video platform reconstruct the traditional social relationship network. Driven by the dual drive of capital multiplication and technological rationality, the platform ecology presents structural contradictions such as content disorder, algorithm alienation, and suspension of governance rules. Based on the organizational characteristics and action logic of the network community, this paper reveals that the essence of chaos generation is the inevitable result of the expansion of technological power and the rupture of public value. By deconstructing the dynamic game relationship between the platform, users and the institutional environment, a collaborative governance paradigm with “value remodeling, power checks and balances, and institutional adjustment” as the core is proposed, emphasizing the public return of the platform ecology through the democratization of algorithms, the activation of subjectivity and the construction of resilience rules. This study provides a theoretical innovation for breaking through the dependence on a single technology path of traditional governance, and has practical significance for the construction of digital social governance system.