Negotiating Identity and Adaptation: The Influence of Chinese-Language Internet Media on Chinese Communities in the UK

This study enhances the discourse on the impact of Chinese-language online media on the intercultural adaption and cultural identity of Chinese individuals in the UK within the contemporary global media environment.The research suggests that digital media platforms may assist Chinese individuals in the UK in advancing from the stages of denial, defence, and minimisation to the acceptance stage by offering emotional and social support online.Nonetheless, Chinese-language online media may not significantly promote the transition of Chinese individuals in the UK from adaptation to integration, hence underscoring their function in maintaining Chinese cultural identity in the UK.