Ethical Dimensions Of Sustainable Consumption And Production: A Qualitative Study On Consumer Responsibility, Resource Scarcity, And Behavioral Ethics In Surigao City

This study explored the ethical dimensions of sustainable consumption and production through a qualitative, phenomenological approach, focusing on consumer responsibility, resource scarcity, and behavioral ethics. Thematic analysis of consumer experiences in Surigao City revealed that perceptions of ethical responsibility varied based on awareness, socio-economic conditions, and product accessibility. While sustainability awareness had grown, economic constraints and convenience often hindered ethical consumption. Cultural values, such as bayanihan (community cooperation), influenced sustainable behaviors, yet affordability and trust in sustainability claims remained critical barriers. Findings indicated that resource scarcity enhanced the perceived value of sustainable alternatives, though cost remained a decisive factor. Ethical decision-making, as framed by Ajzen’s Theory of Planned Behavior, was shaped by attitudes, social norms, and perceived control over choices. Barriers to ethical consumption included greenwashing, misinformation, and limited government incentives, while motivations stemmed from health benefits, financial incentives, and community influence. Ethical dilemmas arose when economic priorities conflicted with sustainability, particularly in resource-extraction-dependent economies like Surigao City. To bridge the gap between ethical intentions and actions, this study recommended strengthening environmental education, ensuring corporate transparency, and implementing government policies that enhanced affordability and accessibility of sustainable products. Culturally aligned awareness campaigns and financial incentives could further reinforce ethical consumption behaviors. A collaborative effort among policymakers, businesses, and communities was essential to promoting sustainable consumption and production in Surigao City.