USING THE EXPERIENCE OF BUSINESS PARTNERS IN IMPLEMENTING THE CONCEPT OF SUSTAINABLE DEVELOPMENT (ON THE EXAMPLE NORTHWOOD)

Purpose: The aim of the article is to answer the question: whether and to what extent less experienced companies can benefit from the experience of more developed business partners using their sustainable development practices? Design/methodology/approach: The first part of the article presents selected aspects of the literature on sustainable development issues. The empirical part of the article uses materials made available by Northwood in the form of internal company materials for the years 2009 2022. Findings: The article shows that not only the financial side of business is important, but also far-reaching awareness and long-term implementation of cooperation, and partnership for cooperation and environmental protection is particularly important. Research limitations/implications: The considerations carried out for the purposes of the article were based on data provided by business partners, however, it must be aware that due to competition, some of the information was not obtained (e.g. financial data). Practical implications: The results of the analysis are a signal to companies, including managers and people managing production companies, that for the purposes of company development it is worth using the experience of partners, building partnership and implementing sustainable development goals. Originality/value: The article and the company presented in it can be both an example and a source of inspiration for other companies, not only those operating in the same industry.