Managerial competencies and strategic goal achievement: A survey-based study of SMEs

In the dynamic landscape of technological advancements, managerial competencies and a flexible approach are essential for achieving predefined strategic goals. The study examines managerial competencies and other important factors in strategic goal achievement (SGA) within the context of Kosovo’s small and medium-sized enterprises (SMEs). The methodology of our study, aimed at fulfilling this objective, is constructed based on the approach applied by Spahiu and Durguti (2023). Meanwhile, the context of analyzing these parameters for determining SGAs is inspired by the study of Raghavan (2024). To accomplish the stated objective, the study gathered data through surveys, which gathered 336 responses. Within the context of the methodology, the study employs the ordinal logit approach to examine the influence of managerial competencies, gender, education level, investments in research and development (R&D), negotiation skills, as well the application of the online marketing strategy in SGA of SMEs. The results of this exploration disclose that managerial competencies and gender exhibit positive statistical effects, while investment in R&D, negotiation skills, and the integration of online marketing strategy exhibit a negative statistical effect on the SGA of SMEs. The conclusions and findings of this study will serve as an appropriate foundation for the opening of the wide discussion across the various stakeholders involved in this field.