INVESTMENTS IN R&D AS A COMPONENT OF MODERN BUSINESS COMPETITIVENESS

Purpose: This paper explores the impact of investments in research and development (R&D) on the competitiveness of modern enterprises. Design/methodology/approach: In article was use literature of subject in the theoretical part and the example of Northwood, a company from Gryfice, Poland in practical part. Findings: It highlights how R&D initiatives contribute to creating competitive advantages by improving product quality, operational efficiency, and brand reputation. By implementing a comprehensive R&D strategy, Northwood achieved substantial gains in competitiveness within the wood production industry. Practical implications: Using the case study of Northwood, a company from Gryfice, Poland, the study illustrates the practical applications of R&D in enhancing market position through sustainable practices, innovation, and technological advancements. Originality/value: This paper examines the broader economic significance of R&D investments in driving national and international competitiveness, with an emphasis on their strategic value in business growth and resilience.