THE ROLE OF SUPPLIER EVALUATION IN ENHANCING SUPPLY CHAIN EFFICIENCY AND COLLABORATION

Purpose: This paper aims to evaluate the significance of the supplier assessment process in supply chain management, with a focus on its role in improving supplier relationships and ensuring overall supply chain efficiency. The research investigates key performance criteria and their impact on collaboration with suppliers. Design/methodology/approach: The study uses a diagnostic survey method, employing an electronic questionnaire completed by 150 internal customers from six countries. The evaluation focused on 186 key suppliers representing 15% of the total supplier base. The analysis incorporated predefined scoring criteria, including price, quality, delivery timeliness, flexibility, and service quality. Results were categorized to inform subsequent supplier management actions. Findings: The majority of suppliers (74%) fell into the average performance group, while only 1% exceeded expectations. However, 25% of key suppliers performed below expectations, highlighting areas requiring corrective action. The findings underscore the importance of supplier assessment as a critical auxiliary process that influences supplier collaboration and the effectiveness of the supply chain. Research limitations/implications: The research focuses on a single company within the TSL (Transport-Forwarding-Logistics) sector and a limited regional supplier base. Future studies could explore cross-industry supplier assessments and develop frameworks for broader application. Practical implications: The research provides actionable insights for supply chain managers, emphasizing the need for regular supplier evaluations. It recommends strategies for improving relationships with underperforming suppliers and reducing reliance on those with consistently low scores. These practices can enhance supply chain reliability and operational efficiency. Social implications: The study indirectly promotes sustainable supply chain practices by encouraging accountability and collaboration among suppliers. Improved supplier performance can contribute to better resource utilization and adherence to quality and environmental standards. Originality/value: This paper highlights the supplier assessment process as a strategic tool for supply chain optimization. It offers a practical framework for evaluating and managing suppliers, providing value to academics, supply chain professionals, and policymakers aiming to improve supply chain performance and resilience.