Vertical Competition on a Common Platform
We investigate how a platform decides on the provision and pricing of its infrastructure for vertically differentiated vendors when facing vendors’ strategic reactions.
Authors
- Rachel R. Chen (ORCID: https://orcid.org/0000-0002-3550-2962)
- Zheyin Gu (ORCID: https://orcid.org/0000-0002-8166-0144)
- Juan Li (ORCID: https://orcid.org/0000-0003-4932-0083)
- Xiaojuan Puyang (ORCID: https://orcid.org/0009-0001-9163-8266)
Institutions
- University of Connecticut (US)
- Sichuan Normal University (CN)
- University of California, Davis (US)
- Nanjing University (CN)
Publication Details
- Journal
- Marketing Science
- Published
- 2025-05-27
- DOI
- https://doi.org/10.1287/mksc.2022.0402
- Citations
- 1
- Primary Topic
- Digital Platforms and Economics
- Type
- article
- Field-Weighted Citation Impact
- 2.23