Segmenting military blood donors: A targeted marketing approach to increase expeditionary blood availability
Identified intrinsic motivations provide clear guidance for targeted marketing campaigns emphasizing altruism and service. Additionally, low-cost incentives, such as physical training exemptions, complement more costly extrinsic rewards. Although demographic differences were statistically significant, their practical implications are limited, suggesting broadly appealing marketing messages may be sufficient across military populations.
Authors
- Michael J. Carrillo (ORCID: https://orcid.org/0000-0001-6060-4664)
- D. R. Roman (ORCID: https://orcid.org/0000-0002-3690-3207)
- Andrew Benjamin Hall (ORCID: https://orcid.org/0000-0002-6621-1084)
- R. Comès (ORCID: https://orcid.org/0000-0002-5304-6921)
- Ramey L Wilson (ORCID: https://orcid.org/0000-0001-8203-7453)
- Matthew Hanson (ORCID: https://orcid.org/0000-0002-1443-4702)
- Chih Huang
- Peter Kulis
- Frederick Lumzy
Institutions
- United States Army Medical Command (US)
- Uniformed Services University of the Health Sciences (US)
- Defense Health Agency (US)
- University of Florida (US)
- Keesler Medical Center (US)
Publication Details
- Journal
- Transfusion
- Published
- 2025-05-27
- DOI
- https://doi.org/10.1111/trf.18300
- Primary Topic
- Death Anxiety and Social Exclusion
- Type
- article
- Field-Weighted Citation Impact
- 0.00