Ideological contradictions of the sustainable development concept: towards a new paradigm of sustainability in a rapidly changing world?

The article focuses on the possibilities of creative adaptation of the fundamental principles of sustainability to the realities of the modern world by resolving the ideological contradictions of the concept of sustainable development. The purpose of the article is to scientifically substantiate the possibility of building a context-oriented model of sustainable development based on a flexible approach to management, which does not deny the fundamental principles of sustainability, but calls for their creative adaptation to the realities of the modern world. The author emphasizes that with the help of a flexible management model, a conceptual transformation of approaches to ensuring sustainability is possible, taking into account modern global challenges and the needs of national economies. The author argues that it is an adaptive approach to building management processes that will contribute to resolving the ideological contradictions of the concept of sustainable development and the formation of a context-oriented model of ensuring sustainability and harmonious growth in the future. The author notes that today the concept of sustainable development, which until recently was the mainstream and the basis for the formation of policies at the national and international levels, is experiencing a certain crisis of confidence and requires critical rethinking due to excessive abstraction, detachment from local realities and insufficient consideration of the specifics of different countries and regions. The article reveals the ideological contradictions of conceptual approaches to sustainable development as the basis of the internal imbalance of the system, the catalyst of intrasystem conflicts and the root cause of the modern worldview shift. Resolving ideological contradictions based on the modernization of approaches to building management processes allows us to offer a conceptual view of updating the concept of sustainable development in today’s conditions.