Optimalisasi Sumber Daya Manusia Dalam Upaya Peningkatan Potensi dan Mutu Desa

The optimization of human resources in rural areas is a challenge that must be addressed systematically. This community service program aims to improve the well-being of Widoro Village residents by increasing awareness of child health and fostering community-based economic empowerment. This study employs a qualitative method with a participatory approach, engaging the community in all stages of planning and implementation. Direct observation, semi-structured interviews, and Focus Group Discussions (FGD) were conducted to identify key community needs. The implemented programs include exclusive breastfeeding (ASI) and complementary feeding (MPASI) education, digital marketing training for micro, small, and medium enterprises (MSMEs), and skill enhancement for village youth. The results show that health education successfully increased parental awareness of better childcare practices, while MSME assistance helped enhance product marketing innovations. Additionally, community-based interventions proved effective in strengthening social networks and improving the capacity of village officials in technology-based administration. The success of this program demonstrates that community empowerment can drive sustainable social transformation. Continued support from village authorities, ongoing training, and strengthening local leadership are essential to ensuring the long-term sustainability and scalability of this initiative in other villages with similar characteristics.