Impact of Sustainable Packaging on Supply Chain Efficiency

ABSTRACT The increasing environmental concerns and regulatory pressures have prompted Indian industries to reconsider traditional packaging methods and adopt more sustainable alternatives. This research explores the impact of sustainable packaging on supply chain efficiency in India, focusing on key performance indicators such as cost reduction, lead time optimization, damage control, and resource utilization. The study is based on primary data collected from 30 participants representing various sectors, company sizes, and geographical locations. Through structured questionnaires and correlation analysis, the research identifies the prevailing trends, levels of awareness, and the adoption rates of sustainable packaging. The findings reveal a positive relationship between sustainable packaging and supply chain efficiency, with significant improvements noted in transportation cost savings, reduced product damage rates, and enhanced customer satisfaction. However, the study also highlights major challenges, including high implementation costs and lack of infrastructure, alongside motivators such as regulatory compliance and brand reputation. Additionally, the research examines the moderating effects of organizational factors like firm size, industry type, and logistics infrastructure quality. A case study of Blinkit offers practical insights into how an Indian e-commerce firm integrates sustainable packaging into its operations. The study concludes with strategic recommendations for managers and suggestions for future research to expand the scope and depth of this emerging field. Keywords: Sustainable Packaging, Supply Chain Efficiency, Indian Industries, Cost Reduction, Environmental Sustainability