Analysis of the Impact of Digital Transformation on Enterprise Economic Management Innovation

With the continuous deepening of digital transformation, it has a profound impact on the way of enterprise economic management. The article discusses the connotation of digital transformation and clarifies the core technologies such as cloud computing, big data, artificial intelligence, etc., on which it relies. The role of digital transformation in improving decision-making efficiency, optimizing resource allocation, promoting organizational change, and improving customer relations is discussed. The study shows that digital transformation not only improves the ability of enterprises to respond to market changes, but also improves operational efficiency and customer satisfaction. Based on this, countermeasures to deal with digital transformation are proposed, including: increasing technological investment, cultivating digital talents, promoting corporate culture change, and establishing synergistic mechanisms. The aim is to assist enterprises in economic management innovation in the digital era to maintain competitive advantages.