The research on low-carbon supply chain promotion mechanism of manufacturing industry in Zhejiang Province from the perspective of Blockchain technology

This paper explores the impact of consumer preference for traceability technology on enterprise investment decisions, considers the difference in consumers' trust in blockchain-based technology data, differentiates the demand function of different types of consumers, builds and analyzes the game model under which manufacturers do not invest and invest in the traceability system based on blockchain technology, as to promote the active participation of all main bodies in the supply chain of Zhejiang manufacturing enterprises in carbon governance. This study has an important practical significance for realizing the integration of block chain and low-carbon supply chain, and promoting the low-carbon development for docking the double carbon target of supply chain.