A Comparative Study of Online Food Delivery Trends Among Different Platforms in India: Focus on Swiggy and Zomato

Abstract This research examines consumer preferences and usage patterns across major food delivery platforms in India, with particular emphasis on Swiggy and Zomato. Through primary data collected from 228 respondents regarding Indore city, the study analyzes key factors influencing platform selection, ordering frequency, expenditure patterns, and customer satisfaction metrics. The findings reveal significant differences in platform usage based on demographic factors, geographical locations, and specific service attributes. This research contributes to understanding the rapidly evolving online food delivery ecosystem in India and provides strategic insights for industry stakeholders seeking to enhance service delivery and customer experience. Keywords: Online food delivery, Swiggy, Zomato, consumer preferences, India, e-commerce, platform comparison