Impact of relative price on airline revenues
• Relative pricing impacts airline revenue, with market share as a key moderator. • Higher market share strengthens price signals and supports premium pricing. • Revenue gains from relative pricing depend on market competition intensity. • Findings provide practical insights for optimising airline pricing strategies.
Authors
- John F. O’Connell (ORCID: https://orcid.org/0009-0004-9851-6984)
- Janghee Cho (ORCID: https://orcid.org/0000-0001-5449-0699)
- Bora Kim (ORCID: https://orcid.org/0000-0003-4768-0544)
- Subin Hong
Institutions
- University of Surrey (GB)
- Jeju National University (KR)
Publication Details
- Journal
- Annals of Tourism Research
- Published
- 2025-05-27
- DOI
- https://doi.org/10.1016/j.annals.2025.103978
- Primary Topic
- Aviation Industry Analysis and Trends
- Type
- article
- Field-Weighted Citation Impact
- 0.00